All case studies
E-commerce PlatformFashion & Handloom 6 weeks2024
Anusha Label
Premium e-commerce website for a handloom saree brand — full catalogue, secure checkout and order management.
Client · Anusha Label
2×
Conversion rate vs Instagram funnel
60%
Faster order fulfillment
+45%
Average order value
Project overview
A dynamic e-commerce storefront built to showcase handloom craftsmanship while delivering a frictionless purchase experience for premium customers.
Client problem
- Brand was selling only through Instagram DMs.
- No central catalogue, no order tracking.
- Inventory and pricing was tracked manually.
Challenges faced
- Photography-heavy storefront without sacrificing performance.
- Designing a checkout that converts on mobile.
- Order management workflow for a small team.
Solution provided
A premium storefront with curated collections, dynamic product pages, mobile-first checkout and an admin panel to manage inventory, orders and customers.
Features developed
- Product catalogue with rich filters
- Cart, wishlist & secure checkout
- Order management & shipping labels
- Customer accounts & order history
- Promo codes & seasonal collections
UI screens
Storefront
Product Page
Checkout
Architecture overview
- Next.js storefront with ISR for instant catalogue updates
- MongoDB for products, orders & customers
- S3 + CloudFront for image-heavy media
- Razorpay for payments & refunds
Deployment
Hosted on Vercel with automated image optimization and uptime monitoring.